Suede & Velour Care Guide

Delicate materials such as suede, velour and nubuck benefit from thoughtful, regular care. Following a consistent shoe care guide helps preserve their soft texture, appearance, and long-term comfort.

Before first wear

• Apply a high-quality suede protection spray to guard against moisture and dirt
• Allow the product to absorb fully before wearing

Regular maintenance

• Gently brush dry shoes with a clean, medium-bristle brush
• Avoid brushing while the material is wet, as this may affect the texture and push dirt deeper into the fibers

Deep cleaning (foam method)

• Use a professional cleaner designed for suede or split leather
• Apply evenly across the entire surface
• Brush using straight strokes, both along and against the nap
• Avoid circular motions to maintain an even finish

After cleaning

• Blot excess foam with a microfiber cloth or soft tissue (do not rub)
• Allow shoes to dry naturally at room temperature
• Keep away from direct heat to prevent stiffness
• Use shoe trees to help maintain shape

Finishing care

• Once dry, gently lift the nap with a clean brush or a dedicated suede brush
• This helps restore a soft, uniform appearance

Professional care

• For stubborn stains (oils, cosmetics, food), professional cleaning is recommended
• Before long-term storage, consider full care: cleaning, shape restoration, and color refreshing

With consistent, careful leather care, suede and velour shoes retain their refined look and comfort over time.